This event happened on Mar 6th, 2025.
In this edition of LisbonSEOMeetup we had our own Diogo Abrantes da Silva presenting about “Supercharge SEO with AI & Matomo: Automate Content Scoring and Fix GA4 Traffic Gaps”
The meetup was hosted by Heden Coworking Alvalade here: https://maps.app.goo.gl/NycbEbKvRM6A8YyY7
This was the description of the talk:
🚀 Want to take your SEO strategy to the next level? In this session, we’ll explore how to use Screaming Frog connected to OpenAI to automatically evaluate your content based on Google’s “helpful content” guidelines—giving you a score from 0 to 100 along with AI-driven improvement suggestions.
🔍 But SEO isn’t just about content—it’s also about data! We’ll also dive into how to adapt Matomo Analytics to track search engine visits in a GDPR-compliant way without using cookies, ensuring privacy while still getting valuable insights.
Whether you’re a content marketer, SEO specialist, or data-driven strategist, this talk will give you practical tools and best practices to optimize your content and analytics while staying compliant.
You can see the slides of the event below
Slides – Supercharge SEO with AI & Matomo: Automate Content Scoring and Fix GA4 Traffic Gaps
Here are the slides from Diogo:
Pictures from the meetup
Here are some pictures from the meetup:
About Diogo Abrantes da Silva
With a degree in marketing management and over 10 years in Digital Marketing, Diogo is Digital Marketing Freelancer for NGOs like Greenpeace, Amnesty International and UNICEF.
Focused in four digital marketing areas: SEO, SEA, CRO and Web Analytics and currently a digital marketing professor in several schools and universities.
He’s also an environmental volunteer at ZERO and the UN Environmental program and a podcast host..
Find more information about Diogo in the links below: