This event happened on Sep 28th, 2022.
In this edition of LisbonSEOMeetup we had the pleasure of learning with our own Diogo about the new and shiny Google Analytics 4 (GA4), from an SEO perspective. Diogo talked about some pitfalls that the SEO community should avoid in the new Google Analytics 4 (GA4) and how to best understand this new tool
The meetup was hosted by Selina Secret Garden & Cowork
Below you can watch a video-recording of Diogo’s presentation about “Google Analytics 4 (GA4) for SEOs: What Google doesn’t tell you” and slides from Diogo’s talk:
Video recording: Google Analytics 4 (GA4) for SEOs
Here is a video recording of the live transmission of the meetup:
Slides: Google Analytics 4 (GA4) for SEOs
Here are the slides about the talk
Here are some additional resources shared by Diogo during the presentation that you may find useful:
- 3 valuable Google Analytics 4 reports for SEOs
- Datastudio to compare UA with GA4 for your site
- GA4 setup checklist
- Matomo, alternative to Universal Analytics
Pictures about the meetup
Here are some pictures from this meetup
With a degree in marketing management and over 10 years in Digital Marketing, Diogo is a technical marketer for sustainable and impactful companies like Greenpeace and UNICEF.
He specializes in four digital marketing areas: SEO, SEA, CRO and Web Analytics and is a digital marketing professor in several schools.
He’s also an environmental volunteer at ZERO and the UN Environmental program and a podcast lover with several projects in the area like the current podcast: Marketing por Idiotas.