This event happened on Nov 10th, 2026.
In this special edition of Lisbon SEO Meetup during Web Summit, we met at Sixt Research Development Services for two insightful talks with 2 wonderful speakers, Yagmur Simsek and Duarte Harris, followed by drinks and networking.
The two talks of the day
1. Read Before You Write: An Intent-First Way to Brief Content, by Yagmur Simsek
Here are Yagmur‘s slides:
Yagmur Simsek is a London-based SEO and AI visibility consultant and the founder of Search ’n Stuff, an international community for search and digital marketing professionals. With over a decade of experience, including roles at Re:signal and Philip Morris International, she helps brands turn search visibility into meaningful business growth. Through Search ’n Stuff, she creates conferences, retreats and networking experiences that bring people together across borders. Her work connects SEO, AI search, and community building, exploring how brands become trusted, discovered and recommended, both online and in the rooms where relationships begin.
Get in, get read, get chosen: how AI search and agents use your content, by Duarte Harris
Here are Duarte‘s slides:
People still search. More and more, they ask ChatGPT, Claude or Google’s AI Mode, and a model reads your page for them. Duarte follows one question from prompt to answer through these assistants and AI agents, in five steps: memory, search, access, reading and choice. At each step, you will see where pages win or lose, which popular tactics lack evidence, and what you can do so they use your content. Bring your phone for a live test. For all levels.
Duarte Harris is GenAI Evangelist and Head of the GenAI Unit at NTT DATA Portugal. His team designs and builds agentic AI systems for clients, so he sees AI search from the builder’s side. His background spans philosophy, marketing and writing, data science and AI leadership.
Pictures from the meetup
Here are some pictures from the meetup:
