AMP: Myths and truths about its impact in SEO

This event happened on December 10th, 2020.

AMP, Google’s framework for creating fast websites is here to stay, confusing SEOs along the way. Will my SEO traffic increase after implementing AMP? Is Google giving an SEO boost to AMP pages? My website is already fast, do I still need to implement AMP?

All these questions were answered during the talk, where Christian Oliveira explained how AMP works, what are the benefits if implementing AMP, the myths around the technology and in which cases implementing AMP can be a good idea for your project.

You can check again the slides of the talk:

Some of the slides below: