Radically Honest Content – Grow your Company by Helping & Telling the Truth, by Andreas Karle

_{This event happened on Jul 14th, 2022 at Selina Secret Garden & Cowork.}

Below you can watch a video-recording of Andrea’s presentation about “Radically Honest Content – Grow your Company by Helping & Telling the Truth”

Being radically honest as a person and a company can be a huge competitive advantage. People are desperate to receive accurate and honest information these days. And you can become the person they trust to deliver this kind of information. Creating content that taps into your customers’ pain points without being salesy is a challenge to most businesses. However, honesty tends to be the best approach, instead of trying too hard to convince your audience you’re their best option. But how can you make this work for you? What kind of content can you create? How does talking about your shortcomings actually benefit you? This is what you have to understand to nail the “radically honest” approach.