Join us for a candid debate on how we're adapting to AI in SEO. We'll share what we're seeing on the ground — with real examples — what we're doing about it, and how we're making it work in practice. Also bring your experiences and join us later for some SEO links&drinks. Save your spotContinue reading "How we’re adapting to AI in SEO 2026: What’s happening and current tips"

The SEO game has changed, and 2025 has been full of clues. Join Filipa for a detective-style investigation into how AI is transforming the way we search, get discovered, and measure success. Together, we'll examine the evidence: search intent, entities, and vector embeddings. You already know the main suspects (ChatGPT, Google's AI tools, Perplexity) butContinue reading "What I Learned About SEO in 2025 🕵️‍♀️ with Ana Filipa Gaspar, Executive SEO @ SIXT"

Our informal SEO Links&Drinks events are back, this time it's the Summer 2025 edition. Whether you're an SEO living in Lisbon or you're visiting the city, join us for an informal meetup where we talk about SEO whilst having a few drinks. Location: 39 Degraus, inside Cinemateca Portuguesa