The SEO game has changed, and 2025 has been full of clues. Join Filipa for a detective-style investigation into how AI is transforming the way we search, get discovered, and measure success. Together, we'll examine the evidence: search intent, entities, and vector embeddings. You already know the main suspects (ChatGPT, Google's AI tools, Perplexity) butContinue reading "What I Learned About SEO in 2025 🕵️‍♀️ with Ana Filipa Gaspar, Executive SEO @ SIXT"

Our informal SEO Links&Drinks events are back, this time it's the Summer 2025 edition. Whether you're an SEO living in Lisbon or you're visiting the city, join us for an informal meetup where we talk about SEO whilst having a few drinks. Location: 39 Degraus, inside Cinemateca Portuguesa

The Lisbon SEO Meetup is back with one of our organizers speaking about Screaming Frog, OpenAI and Matomo! Join us on March 6th at Heden Alvalade. RSVP below to guarantee your place. We look forward to see you there! In this edition of LisbonSEOMeetup we'll have Diogo Abrantes da Silva talking about: 🚀 Want toContinue reading "Supercharge SEO with AI & Matomo: Automate Content Scoring and Fix GA4 Traffic Gaps"